From quota carrier to software broker.

I didn't start in software. I started in marketing — small teams, big targets, the kind of work where you learn fast that the funnel is only as good as the systems behind it. The spreadsheets, the disconnected tools, the dashboards that disagreed with each other. That's where my obsession with tech stacks began.

From marketing I moved into sales. Carrying a quota changes how you look at software: you stop caring about features and start caring about pipeline. Which tools shorten a cycle, which ones get ignored after onboarding, which ones quietly tax every rep. I learned to spot the difference between software that's bought and software that's actually used.

That naturally pulled me into RevOps. For years I sat in the middle — between sales, marketing, finance and IT — owning the systems that tied them together. Selecting vendors. Negotiating renewals. Rolling out CRMs, CPQs, data warehouses, BI tools. Cleaning up the mess when something was picked for the wrong reasons.

Somewhere along the way I noticed I was spending more time advising other teams than running my own. Founders asking which CRM to pick. CFOs asking how to cut a SaaS bill in half. Heads of Ops asking how to make HubSpot actually work. The work felt organic, useful, and — most importantly — independent. No kickbacks, no reseller margins, no incentive to push a tool that didn't fit.

So I made it my full-time job. Today I work as an independent RevOps partner for mid-market and corporate teams across the Netherlands and Europe. I audit your stack, architect a better one, and roll it out hands-on — HubSpot, RevOps, automation, custom apps and independent brokerage under one roof. One person, accountable, with a small vetted network on standby for the edges.

If that sounds like the kind of help you're looking for, let's talk.